Dewey Groom & The Longhorn Ballroom

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Growing up in Dallas with a father who was a classic country music fan, I’d always heard of The Longhorn Ballroom. And I’d always heard of Dewey Groom. You can’t have one without the other. The place is still around, but it keeps opening and closing and opening and closing. I don’t think it’s active at the moment which is a real shame. I came too late to have seen the place at its glorious height as one of the country’s premiere country ballrooms. I even missed the infamous Sex Pistols appearance there in the ’70s. I DID make it once or twice when there was an atttempt to have occasional “alternative” shows there. The other day I came across an old magazine featuring an interview with Dewey Groom. Here is the article in all its questionable grammaticalness (with a few corrected typos).

COUNTRY MUSIC REPORTER (Grand Prairie, Texas) – July 1971

Dewey Groom: From the Mabank Flash To Big Daddy of Country Music
(Writer uncredited – presumably Wayne Beckham, the magazine’s editor)

Back before he combined dancehall keeping with his country singing, Dewey Groom was known on Dallas radio as the Mabank Flash – a reference to his Van Zandt County origins. He likes to talk of those origins, but he won’t complain nowadays if you call him the Lawrence Welk of country music.

I found him happy about his success as owner of the million-dollar Longhorn Ballroom on Corinth off Lamar [in Dallas, Texas]. But he was more inclined to talk of Angels Inc., the school for retarded children he helped found and hopes to see housed in a big new structure off Buckner, in East Dallas.

If he succeeds, it will be due to the middle-aged faithful who regularly go in thousands to the Longhorn to hear celebrities like Charley Pride or Jerry Lee Lewis, or simply to reassure themselves that the Mabank Flash of Dallas’ immediate postwar years is still in voice.

“I can’t yodel anymore,” Groom told me in the quiet-before-the-storm of a Friday afternoon, “but I still put in my 30 minutes singing and laughing up there with my band every working night – and I’m still hopeful that I don’t have an enemy in the world.”

Likely, he doesn’t; he’s climbed high in his 23 years of dancehall keeping since he opened at 1925 1/2 Main in the old Bounty Ballroom. He’s on the phone steadily to Nashville picking the talent that makes the Longhorn one of the biggest sound chambers anywhere for the Nashville Sound.

Only big name he’s missed is Johnny Cash – and he, Groom avows, is the biggest: a real philosopher and humanist.

Back in Groom’s youth the big name, he says, was Jimmie Rodgers, the old blues singer who started country music. But even before Rodgers became famous in the ’20s, the Groom family was a gospel singing crowd for certain.

“Daddy sang and my uncle was a singing schoolteacher,” he says. “In Deep East Texas, singing schools were everywhere. I joined. They taught you to read music and keep time. Gospel singing is pretty close to country music; so evenings we’d go across the fields to Uncle Bert Wise’s and listen to Jimmie Rodgers. Uncle Bert had the only phonograph around and got all the new records.”

Dewey imitated what he heard, but his friends said everything came out like Gene Autry. He believed them and went to look for a wider audience. He landed in Dallas at 10 with his guitar, but instead of instant fame, found work in a garage.

“I’d get up in the night and hang around a midnight radio show – I’d drop in on Bill Boyd’s old live 6 a.m. program on WRR,” he recalls. “Sometimes he’d let me sing on that show – the big time.”

But it wasn’t until he donned a uniform in 1941 that Groom had a real chance to stretch his lungs. He started singing in army rec halls and when he got overseas became the “Western part” of a divisional GI band which entertained for 42 months in the New Guinea area and Australia.

“I guess I became a professional then,” he reminisces, “but it was Hal ‘Pappy’ Horton that got me going in civilian life. I won $50 first prize on Pappy’s old Hillbilly Hit Parade in 1946. Then when he started his noon-time Cornbread Matinee, I was the singer. The show was a tremendous hit for 200 miles around Dallas. Pappy brought in Gene Autry and Roy Acuff. I was a hit, too. I played school shows and they used to tear the buttons off my clothes. Nobody knew it, but the Mabank Flash’s wife was making those pretty clothes I wore. I was the biggest thing in country singing around here, but she was the biggest thing in keeping me going.”

But Pappy died and the school shows Groom loved petered out. Too many bands were vying for a chance to put on shows in the schools. So Groom went to playing dances.

He ended up with Jack Ruby at the Silver Spur.

“I made Jack a lot of money,” he recalls, “at the time when he was deep in debt.”

“What kind of man was he?” I asked.

“A driver, and a talker – very emotional. Everybody liked him. He’d do anything in the world for you. But he didn’t understand country music. He wanted a sophisticated place, which you can’t have. He ran away my followers as fast as they turned up. Finally, the police that hung around the place told me I ought to get into business for myself. I borrowed $500 and opened up.”

It’s been a rough haul, says Groom, and he’s made it through several locations only because he understands the business – and that takes years.

Too many men rise and fall. Bob Wills, for instance, was the biggest bandleader in the world at one time – he outdrew Tommy Dorsey. Now – well, Groom will have a “tribute” dance for Wills, a man whom, next to Pappy Horton (whom he reveres as a great and good man), Groom admires most.

He cut his professional teeth on Wills’ songs – especially San Antonio Rose which, he confides, is simply an earlier Wills hit, Spanish Two Step, played backwards. Groom also has a taped narrative of Wills’ life, which has been a big radio hit. He expects the Wills Tribute Night to be a success.

“You can squeeze 2,000 people into the Longhorn,” he says, “and I guarantee the top guest stars from $1,500 to more than $2,000. They always make more than the guarantee. This week, it’s Ray Price. Other big names are Charley Pride, the Negro country singer, who I rank next to Johnny Cash, and people like George Jones, Tammy Wynette, Harold Morrison and Conway Twitty.”

As a lifetime member of the Country Music Hall of Fame, Groom is certain that another gospel-singer-type – Jimmy Davis, former governor of Louisiana – will go in the Hall of Fame this year.

Groom is sentimental about the old times and old-timers, but he knows it’s harder to please people nowadays. Variety is demanded. Even a little pop gets mixed with country music.

“People think I’m rich and I guess sometimes I want them to think so,” he confides, “but I don’t want to be. I want friends and I want to finish that school for Angel Inc. If I can do these two things, I’ll be happier even than I was when I was the Mabank Flash.”

“Daddy Dewey,” as he is known by many artists and fans, knows practically all the stars. He has had many of them on his stage. Dewey has contributed much to many artists in helping to get them started. Through the years he has recorded many records and written many songs as well.

The Longhorn Ballroom came about in October, 1968. Since then he has also purchased the old Guthrie Club and torn out the wall to increase the seating capacity to over 2,000, on a 4 1/2 acre plot that cost nearly $500,000.

Dewey Groom has become an authority on country music. He is often called upon for informative opinions on new country clubs or organizations. Many fellow club owners are personal friends and often obtain information about artists and business – [there's no] bitterness that often comes in competition.

It’s been a long way since Dewey first traded a bull-calf for a guitar to the present-day Longhorn Ballroom. It is without doubt “America’s Most Unique Ballroom.” A landmark in Dallas, and one of the few western ballrooms in America. Hand-painted murals cover the walls and country decor prevails. Top country artists appear here weekly [and] Dewey’s own 12-piece band appear[s] nightly.

Dewey.

Interior. Note the cactus pillars. I was there a couple of times when they were trying occasional “alternative” nights — I remember the place being a lot kitschier than this. WAY kitschier. (Right click and view these last three pictures for the full wide-angle images.)

Exterior.

These “buildings” formed a fake western streetscene outside the club — in kind of a horseshoe around the parking lot.

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