Flipping around the channels this afternoon, I came across a commercial for Lime A-way that caught my attention. A nice housewife in a red top is telling us how wonderful Lime A-way is for all her bathroom cleaning needs when suddenly we see a rubber-gloved hand holding a bottle of Lime A-way pointed at a bathroom wall. As the bottle sprays the product onto the tile, it quite clearly spells out OPRAH. It’s weird that I saw it — I rarely pay much attention to commercials, and it flashed by pretty quickly. But I jumped back with the DVR, and several times I watched the Lime A-way spray spell out OPRAH. This can’t be a coincidence (a Jesus on a tortilla “miracle”). What it IS, though, is absolutely brilliant subliminal advertising. My guess is that the ad wizards figure Oprah is the holy grail of celebrity endorsers and a targeted icon of the Lime A-way buying public. If they can’t get Oprah herself, they can at least use her name spelled out in bathroom cleanser. It’s so classy! (Somehow I’m thinking Harpo Productions hasn’t given its blessing to this.)
“Lime A-way? No, I haven’t tried it yet, but I think I heard somewhere that Oprah LOVES it! Thanks for reminding me — I’m gonna get some NOW!”
I wish I had a screen shot of that plain-as-day OPRAH spelled out on that bathroom wall.
Has anyone else even noticed this? Google says no.
Edit: Thanks to reader “Shenanigans” we now have a short clip of the infamous commercial here:
Here’s a screenshot I made from the video (not the highest quality, I admit, but you get the idea):
What do you think?